Next San Francisco Forum
Date: Tuesday, March 24
Know Your Pages Inside Out: Why Google Analytics Is an Editor's Best Friend
With a seemingly unlimited number of content-delivery channels, how do we know what's truly reaching and affecting our target audiences? For online content, we have the tools at our fingertips to instantly access this information.
A solid understanding of the basics of Google Analytics is essential for any web editor. It's the tool for gathering viable data from which we can make decisions, explain our reasoning, and justify our recommendations for content direction.
Knowing how to assess a web page's functionality empowers web editors:
We can use this tool to offer added value to our clients, guiding them to make their sites more effective—not to mention using it to assess our own sites. Being able to determine how well content is performing online can inform how we improve the direction and outcome of our print materials, too.
Join us for an insightful exploration—oriented to editors—of Google Analytics and related topics that give us the foundation and conviction to work confidently behind the page as well as on the page.
Allen Fear is vice president of digital strategy at Advomatic. He was formerly web director at California College of the Arts, has directed online content and production at International Data Group (IDG), and served as senior editor at CNET Networks.
Date: June 2015
Forum to be planned.
Specific date TBD. Have an idea for a topic?—send a suggestion to Jim Norrena, SF Forum Coordinator. Stay tuned.
Next South Bay Forum
The next South Bay forum will remain pending, to be arranged and scheduled based on expression of member interest. Have a topic suggestion? Just contact David Couzens, South Bay Forum Coordinator to submit your idea. Thanks!