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Next San Francisco Forum


Date: Tuesday, March 24
Time:
6:30-7:00 p.m. - chat with fellow members (evening snacks provided)
7:00-8:45 p.m. - forum presentation

Location: Embarcadero YMCA, Board Room, 1st Floor, 169 Steuart Street (between Mission/Howard), San Francisco (map)
A 3-block walk from Embarcadero BART station. Or park at Equity Office Garage on Howard Street (between Spear and Steuart) then present your parking stub at YMCA front desk for discount validation.

Forum organizer: Jim Norrena
Topic speaker: Allen Fear

Know Your Pages Inside Out: Why Google Analytics Is an Editor's Best Friend

With a seemingly unlimited number of content-delivery channels, how do we know what's truly reaching and affecting our target audiences? For online content, we have the tools at our fingertips to instantly access this information.

A solid understanding of the basics of Google Analytics is essential for any web editor. It's the tool for gathering viable data from which we can make decisions, explain our reasoning, and justify our recommendations for content direction.

Knowing how to assess a web page's functionality empowers web editors:

  • Is the site generating traffic?
  • How well is a specific page performing?
  • What results can we expect when content changes?
  • What's a bounce rate? And does it matter?
  • What's more important: unique views or return visits?

We can use this tool to offer added value to our clients, guiding them to make their sites more effective—not to mention using it to assess our own sites. Being able to determine how well content is performing online can inform how we improve the direction and outcome of our print materials, too.

Join us for an insightful exploration—oriented to editors—of Google Analytics and related topics that give us the foundation and conviction to work confidently behind the page as well as on the page.

Allen Fear is vice president of digital strategy at Advomatic. He was formerly web director at California College of the Arts, has directed online content and production at International Data Group (IDG), and served as senior editor at CNET Networks.


Date: June 2015
Time:
6:30-7:00 p.m. - chat with fellow members (evening snacks provided)
7:00-8:45 p.m. - forum presentation

Location: Embarcadero YMCA, Board Room, 1st Floor, 169 Steuart Street (between Mission/Howard), San Francisco (map)
A 3-block walk from Embarcadero BART station. Or if you park at Equity Office Garage on Howard St, between Spear and Steuart, present your parking stub at YMCA front desk for discount validation.

Forum to be planned.

Specific date TBD. Have an idea for a topic?—send a suggestion to Jim Norrena, SF Forum Coordinator. Stay tuned.


General Notes:

  • Our forums are free to members—as well as to non-members who may want to check us out.
  • San Francisco quarterly forums are typically held in February, May, August and November.

Next South Bay Forum

Date: TBD
Time: 7:00-9:00 p.m.
Location: Los Gatos Woods Clubhouse, 99 Summerwood Drive (access from Pollard Rd. at Summerwood), Los Gatos, CA 95032 (print directions)

The next South Bay forum will remain pending, to be arranged and scheduled based on expression of member interest. Have a topic suggestion? Just contact David Couzens, South Bay Forum Coordinator to submit your idea. Thanks!


General Notes:

  • Our forums are free to members—as well as to non-members who may want to check us out.
  • South Bay quarterly forums typically are held in January, April, July and October, according to member interest.
  • Forum idea? Send a suggestion to David Couzens, South Bay Forum Coordinator.

 

 

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